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Interactive Publishing plc
Company Details
Company Name: Interactive Publishing plc
Address: 207 Old Street
Town: London
County:
Postcode: EC1V 9NR
Country: United Kingdom
Telephone: +44 207 608 6300
Fax:
Website: http://www.ip-plc.co.uk


 
 

Magazine Details
Title    Attitude
Category    Consumer
Launch    1994
Readership    Attitude is the one stop shop for style, irreverent wit and exclusive celebrity content. It’s the only gay magazine to read and the only gay magazine to appear in.
Positioning    Attitude quickly became Europe’s number one gay magazine and turned that rule on its head with a long list of blockbusting exclusives that most magazines – gay or straight – could only dream of.
Website   
 
Title    Hair & Beauty
Category    Consumer
ABC    Group ABC 161,481
Frequency    6 Issues per annum
Readership    This handbag-sized magazine is the ultimate bible for all-things hair - and much more besides.
Positioning    In every issue you’ll find beauty features offering realistic and achievable ideas for today’s busy lifestyles, from bargain make-up buys to the skincare products that actually deliver.
Website   
 
Title    Hair Now
Category    Consumer
Launch    1996
ABC    Group ABC 161,481
Frequency    9 Issues per annum
Readership    Hair Now is one of the most recognised brand names in the hair magazine market. Featuring a clean and modern design it's the "glossiest" of all hair titles.
Positioning    Hair Now, minus product mentions, is published in German, Dutch, Spanish and French versions and sold around the world.
Website   
 
Title    IP-Social
Category    Other
Readership    IP-Social can be added as a extension to a site or launched as a fully independent site. Members can create a profile, write blogs and reviews, comment on content, participate on forums, upload photos, send email, create and join groups and invite friends
Positioning    The site is controlled from a dedicated administration module which enables you to upload content, create forums, manage users and view site statistics.
Website   
 
Title    Perfect Hair
Category    Consumer
Launch    1999
ABC    Group ABC 161,481
Frequency    6 Issues per annum
Readership    The ultimate ‘gallery’ hair magazine, providing hundreds of wearable and inspirational styles for its readers.
Positioning    Translated into French, German and Dutch editions and sold all around the globe.
Website   
 
Title    Sailing Today
Category    Consumer
Launch    1997
Readership    Sailing Today is Britain’s youngest mainstream yachting magazine specialising in yachts up to 55ft.
Positioning    Written by enthusiasts for enthusiasts featuring reviews of popular sailing areas, the latest boat tests and regular advice about seamanship and navigation.
Website   
 
Title    Scarlet
Category    Consumer
Launch    2004
Readership    Scarlet has spent over four years developing a devoted fan base with its irresistible mix of style, sex and celebrity features.
Positioning    With imagery from the world’s leading photographers and the sexiest cover stars from the demure Dita Von Teese to the exotic Eva Mendes, Scarlet is the last word in what’s hot.
Website   
 
Title    What Diesel
Category    Consumer
Launch    1988
Readership    What Diesel magazine is the bible for all things diesel. Now in its 21st year, the magazine has had a long and successful publishing life, having earned respect - both with the motoring industry, and with the general public.
Positioning    What Diesel has been around since the birth of diesel motoring in the UK, and so have a lot of our regular readers and some of our contributors, which means we have an unrivalled depth and breadth of knowledge and understanding.
Website   
 
Title    Women's Fitness
Category    Consumer
Launch    2002
ABC    37,604
Frequency    13 issues per annum
Readership    Women’s Fitness is the ultimate fitness title for the modern, busy woman who wants to look and feel her best without spending hours in the gym. Ideal for all ages and fitness levels, it features workouts, celebrity fitness secrets and beauty.
Positioning    Women's Fitness recently posted a new ABC of 37,604 which represented the highest growth at the newsstand of any title in the UK.
Website   
 
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