WMM runs workshops where you can learn from some of the world’s most experienced publishers about the practicalities and pitfalls of licensing, joint-venturing, internet publishing and syndication.

 

The workshops provide hands-on advice on the technological, logistical, financial and legal aspects of strategic alliances within the publishing industry.

Sunday 1 November

Advanced Training Masterclass – Focusing on how to manage your licensing partnership for mutual benefit

 

Mike Greehan, COO of Cue Ball and course leader of the international publishing session at the FIPP Magazine Management Certificate Programme, presents a condensed training masterclass. The objective of this Masterclass is to give participants an understanding of the potential and opportunities within international publishing from content syndication to licensing, export sales, joint ventures, acquisitions and overseas wholly-owned subsidiaries. It reviews each of the above and analyses the pros and cons, giving participants the opportunity to examine the international publishing potential of their own magazine.

This is open to pre-registered delegates only, on a first-come first-served basis. A registration fee of £100 includes expert tuition, practical hands-on interactive course, and course papers

Ensure you know which questions to ask before you start your meetings at WMM.

To book your place on the Masterclass, please email Christine Scott, FIPP General Manager, christine@fipp.com